Have U Heard??

DAPHNE, Ala. — Jillian Michaels and Bob Harper, the trainers on the NBC hit show “The Biggest Loser,” have been named the United States Sports Academy’s Dwight David Eisenhower Fitness Award winners for 2010.

Since debuting in 2004, The Biggest Loser has become a worldwide phenomenon. It is shown in over 90 countries and produced in 25 countries. “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Products include The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products.

The first reality series where everybody “loses,” “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “The Biggest Loser.” Contestants work out under the supervision of Michaels and Harper. The show is based in southern California.

The Dwight David Eisenhower Fitness Award is presented to a person who has shown outstanding individual or cumulative achievement in fitness and has contributed to the growth and development of sport fitness through outstanding leadership activity.

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